Categoria: Tendências
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What Are AI Citations & How Do I Get Them?
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.
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Research Shows Differences In ChatGPT And Google AIO Answers
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal.
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How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared first on Search Engine Journal.
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The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.
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Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy
The conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S.
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Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”
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Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.
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Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments
This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.
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Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?
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Are Reviews Shaping What LLMs Say About My Local Business?
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.