Categoria: Tendências

Perhaps it’s the stretch before settling into the starting blocks of a race. “This is just the beginning of their turnaround journey,” said Brad Jashinsky, director analyst at Gartner.

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

TikTok creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.

Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.

Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process. However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues

Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal.

Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal.

EY’s global learning and development leader, has spent nearly 2 years helping the firm’s 400,000 employees prepare for an AI-driven future.

GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal.