Categoria: Tendências

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon. The post ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations appeared first on Search Engine Journal.

Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs. The post Navigating The Complexities Of International PPC Working With Agencies appeared first on Search Engine Journal.

LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. The post How LLMs Interpret Content: How To Structure Information For AI Search appeared first on Search Engine Journal.

Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal The post Google Updates Gemini/Vertex AI User Agent Documentation appeared first on Search Engine Journal.

This new set of families have an influence on each other’s consuming habits unlike prior generations.

To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked them for their dos and don’ts.

A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.

Despite tight budgets and looming recession fears, some smaller brands are ramping up investment in retail media networks to boost visibility.

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation.

Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.