Categoria: Tendências
-
Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
Digiday has checked in on all the latest updates about TikTok, which only has another 37 days until its ban deadline.
-
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond performance.
-
What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds
The updated version of the U.S. children’s privacy law poses new challenges for companies to comply, Reynolds explained on the latest Digiday Podcast episode.
-
How YouTube Shorts revenue compares to long-form video revenue for creators
Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content.
-
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
Meta’s Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis.
-
In the pitch for brand dollars, retail media networks turn to creators
In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target have increasingly started trying to monetize their creator networks and affiliate programs.
-
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. The post TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study appeared first on Search Engine Journal.
-
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness
This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to
-
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. The post LinkedIn Rolls Out Email Metrics For Newsletter Publishers appeared first on Search Engine Journal.
-
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads. The post Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation appeared first on Search Engine Journal.