Categoria: Tendências
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WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
The Digiday Podcast breaks down the art of the JBP deal with Exverus Media’s Hillary Kupferberg.
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Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Digiday sifted through the noise to bring you the sharpest, spiciest and most side-eye worthy takes out there.
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Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.
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TikTok touts livestreaming as next big revenue stream for creators and agencies
Through private Discord servers and Zoom webinars, TikTok’s livestreaming push is educating creators about live gifting on TikTok Live.
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Snap’s growth dominance stands to be questioned — what are the asks?
Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify.
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‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
IPG’s chief client officer is one of the holdco’s sharpest execs and one to watch during its merger with Omnicom.
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Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead. The post Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO appeared first on Search Engine Journal.
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Google Now Allows Top Ads To Appear At Bottom Of Search Results
Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. The post Google Now Allows Top Ads To Appear At Bottom Of Search Results appeared first on Search Engine Journal.
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Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims
Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in AI persuasiveness study The post Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims appeared first on Search Engine Journal.
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Local Search: A Quick Guide for Small Businesses
Learn what local search is and how to use it to better market your business.
