Categoria: Tendências

Why some marketers are finally asking the right questions about programmatic advertising.

Creator company Whalar Group opened a new co-working and production space in Los Angeles dedicated to creators.

As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they’re setting their sights on influencers from a more senior cohort.

The ad tech giant’s path back into shareholders’ favor could put pressure on its ties with media agencies.

Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal.

Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics

Users are flocking to AI search platforms, which presents visibility, brand recognition, and brand perception challenges for brands.

A new study finds Google’s expansion of AI Overviews correlates with declining clickthrough rates for informational queries. The post Google CTR Study: AI Overviews Rise As Click Rates Decline appeared first on Search Engine Journal.