Categoria: Tendências
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The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)
With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2) appeared first on Search Engine Journal.
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Builderius Brings AI-Assisted GraphQL Development To WordPress
Builderius expands its WordPress builder with AI-powered GraphQL features for both learning and productivity. The post Builderius Brings AI-Assisted GraphQL Development To WordPress appeared first on Search Engine Journal.
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Website Traffic Analysis: Understanding Traffic Types, Metrics, and Other Elements of Visitor Analytics
Website Traffic Analysis: Understanding Traffic Types, Metrics, and Other Elements of Visitor Analytics Traffic stands for the number of people who visit your site. It’s the backbone of a site’s health and performance because, with no visitors, there is no way to accomplish your goals. Website traffic analysis […] The post Website Traffic Analysis: Understanding…
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Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.
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Advertising Week Briefing: AWNY distills the industry’s existential drift
For many of the 20,000-plus attending AWNY, this year feels like Q4’s ceremonial kickoff — and pulse check.
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AI personas promise speed, but safeguards are needed to avoid leading marketers astray
Lavazza is using AI audience personas to drive its media strategy. The tech shouldn’t be trusted totally, agency execs warn.
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Creators fear that cheap, scalable AI talent might soon come for their paychecks
As Meta and OpenAI go all-in on AI content, creators say brands may follow — but authenticity still sells.
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In the AI dealmaking rush, Trusted Media Brands is at the table but holding back
Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.
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How to Become a Better Copywriter: Advice I Wish I Had
I’ve made over seven figures online, and it all started with copywriting. Specifically, I founded and sold a digital marketing… Continue Reading The post How to Become a Better Copywriter: Advice I Wish I Had appeared first on Copyblogger.
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Maximize Your AI Visibility Before Your Competitors Do [Webinar]
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal.