Categoria: Tendências
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Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.
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In graphic detail: Inside the creator economy’s M&A boom
The creator economy is entering a new era of legitimacy and scale — signaling that investors see creators as full-fledged media worth betting on.
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From immigration to AI, what companies need to know about Trump’s One Big Beautiful Bill
The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and AI governance.
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Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that creators had in some cases doubled their fees from 2024, causing brands to respond with confusion or even outrage over the precipitous increase.
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5 Ways To Prove The Real Value Of SEO In The AI Era
Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about. The post 5 Ways To Prove The Real Value Of SEO In The AI Era appeared first on Search Engine Journal.
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Google Backtracks On Plans For URL Shortener Service
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. The post Google Backtracks On Plans For URL Shortener Service appeared first on Search Engine Journal.
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Why Site Health Is Vital For AI Search Visibility
If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.
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What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the “query fan-out” technology works, its current limitations, and what it could mean for the future of…
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Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites
Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites appeared first on Search Engine Journal.
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Google Confirms It Uses Something Similar To MUVERA
Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal.