Categoria: Tendências

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure

Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.

Reddit karma now shapes access, trust, and reach, especially for brands. It’s more than a score. It’s the new currency of platform credibility. The post Reddit Karma In 2025: Why It Matters More Than Ever appeared first on Search Engine Journal.

Digiday+ members joined us to ask our editors their most pressing questions on the industry’s complex topics, share feedback and gain perspective on our coverage.

The immediate question is, how will Droga’s absence from Song affect that company’s creative chops?

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.