Categoria: Tendências

Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites The post Google Confirms You Can’t Add EEAT To Your Web Pages appeared first on Search Engine Journal.

Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content.

Call it a reality check — a realization that growing a platform is an expensive business, even one that takes a 10% cut of the money subscribers pay their favorite writers.

Marketers at Honda’s Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

In this episode we dive into the daily dance that so many moms perform: the push and pull of balancing professional goals and financial stability with family responsibilities.

The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars.

In a sea of more than 250 retail media networks, smaller players are pushing to take in more ad dollars.

Not all curators are created equal, and not every curation pitch holds up under scrutiny.

Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here’s what it means for advertisers and how the PPC community is reacting. The post Google Updates Unfair Advantage Policy, Advertisers React appeared first on Search Engine Journal.