Categoria: Tendências
-
Data Shows Google AIO Is Citing Deeper Into Websites
Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed The post Data Shows Google AIO Is Citing Deeper Into Websites appeared first on Search Engine Journal.
-

Does American Express Business Class Get a Good Content Marketing Grade?
Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and not so good) about its content, design, and strategy.
-
Google On Scaled Content: “It’s Going To Be An Issue”
Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue” appeared first on Search Engine Journal.
-
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.
-
Publishers left guessing how Google’s March 2025 core update will reshape search
Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
-
How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk
Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.
-
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
As the April 5 deadline looms, the panic has curiously subsided.
-
Creators are ditching Substack over ideological shift in 2025
The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.
-
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
It’s not the economy, it’s the anxiety.
-
Digiday+ Research: Amazon gets an even stronger hold over retail media
It looks like Amazon’s stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.
