Categoria: Tendências

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and

AI tools can get you started, but they can’t finish strong. Here’s how to shape AI-generated drafts into meaningful, effective content. The post Humans Are Better At Writing Than AI In These Tasks appeared first on Search Engine Journal.

Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition. The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal.

Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance The post Google Says Disavow Tool Not Part Of Normal Site Maintenance appeared first on Search Engine Journal.

Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.

When it comes to RMNs, the only certainty is uncertainty. Amie Owen, chief commerce officer at Kinesso, unpacks why that’s the case.

Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm.

All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters’ association. What’s unclear is what Indian authorities are looking for.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

Amidst the culture wars and economic uncertainty, more brands are turning to mascots to stand out in a crowded marketplace.