Categoria: Tendências
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Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
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Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
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Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
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Relying Too Much On AI Is Backfiring For Businesses
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight. The post Relying Too Much On AI Is Backfiring For Businesses appeared first on Search Engine Journal.
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This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.
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How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.
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How to Use AI for Event Security
How to Use AI for Event Security Keeping events safe is very important. Whether it’s a concert, a corporate meeting, or a sports event, organizers must ensure the protection of attendees. Thanks to technology, particularly artificial intelligence (AI), event security has undergone significant changes. Now, security combines technology […] The post How to Use AI…
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Google AI Overviews Target Of Legal Complaints In The UK And EU
Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The UK And EU appeared first on Search Engine Journal.
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Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
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Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.