Categoria: Tendências
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Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
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IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
The holdco has appointed a global head of AI commerce as it looks to stay competitive. But the position is popping up elsewhere across other holdcos too.
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Former Substack creators say they’re earning more on new platforms that offer larger shares of subscription revenue
Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.
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Mythbuster: Top 10 platform creator fund fallacies debunked
While creator funds appear shiny and new again, Digiday busts the most persistent myths about them, and sheds light on the truth behind those payouts.
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How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
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Google Merchant Center Updates: Changes For Online Sellers
Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings. The post Google Merchant Center Updates: Changes For Online Sellers appeared first on Search Engine Journal.
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Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search Engine Journal.
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WordPress Contributor Cutbacks Cause Core Development To Stall
WordPress contributor cutbacks are slowing progress on new features and improvements users would otherwise see throughout the year The post WordPress Contributor Cutbacks Cause Core Development To Stall appeared first on Search Engine Journal.
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Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty. Critical Mass showcased the value of personalized
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Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists
The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success. Amazon joined