Categoria: Tendências

In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business. 

Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.

Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms.

Google AI search news: no special optimizations needed for AI features, but structured data still matters. The post Google Confirms: Structured Data Still Essential In AI Search Era appeared first on Search Engine Journal.

Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business. The post Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity appeared first on Search Engine Journal.

Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links.

HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale. The post HubSpot Announces 200+ Features At Spring Spotlight 2025 appeared first on Search Engine Journal.