Categoria: Tendências
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From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
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Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
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OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.
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The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
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TikTok Denies Report Claiming It’s Building a Standalone US App
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. The post TikTok Denies Report Claiming It’s Building a Standalone US App appeared first on Search Engine Journal.
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Is Your SEO Strategy Built for the AI Era? [Webinar]
Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility. The post Is Your SEO Strategy Built for the AI Era? [Webinar] appeared first on Search Engine Journal.
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Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.
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Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
The British holding company has named its next CEO — a Microsoft executive and board member of six years.
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Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?
What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO. The post Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills? appeared first on Search Engine Journal.
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OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome. The post OpenAI And Perplexity Set To Battle Google For Browser Dominance appeared first on Search Engine Journal.