Categoria: Tendências
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Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.
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How retail media’s identity crisis is fueling a talent crunch
Built to be part commerce, part retailer and part media company, retail media networks are grappling with executive dysfunction that’s trickling down to hiring — and revealing unrealistic expectations in a rapidly evolving space.
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Creators rethink revenue mix in anticipation of economic slump
As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.
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Episode 6 Mom’s at Work: The ‘Panini’ generation — The hidden workforce struggle employers can’t ignore
Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.
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How Google is using the cloud to pitch creative AI tools
Cloud Next 2025 showed how the giant wants AI to join creative departments.
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Free Content Plan Template To Adapt To Your Needs This 2025
Plan smarter, publish better. A structured content plan keeps your marketing focused and efficient. Download the free template to get started. The post Free Content Plan Template To Adapt To Your Needs This 2025 appeared first on Search Engine Journal.
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How To Apply E-E-A-T To Your Site & Boost On-Page SEO
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To Your Site & Boost On-Page SEO appeared first on Search Engine Journal.
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How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.
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How To Install The Google Tag For Conversion Tracking
Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
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ChatGPT Expands Memory Capabilities, Remembers Past Chats
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition. The post ChatGPT Expands Memory Capabilities, Remembers Past Chats appeared first on Search Engine Journal.
