Categoria: Tendências

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.

Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared first on Search Engine Journal.

Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites. The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on Search Engine Journal.

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along. The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.

Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.