Categoria: Tendências

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. 

Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory.

Unik Ernest fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is.

The idea is to change peoples’ minds about what the latest DOOH activations can accomplish, and to distance OOH from other legacy media.

YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators.

Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences.

While Cannes is known for its seaside schmoozing and glitzy award shows, here’s how Kimberly-Clark’s Patricia Corsi separates real talk from hype.

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. The post Google Launches Audio AI Overviews In Search Labs Test appeared first on Search Engine Journal.

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.