Categoria: Tendências

New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy appeared first on Search Engine Journal.

A remote code execution vulnerability through a supply chain attack was discovered in Gravity Forms that enables remote code execution The post Malware Discovered In Gravity Forms WordPress Plugin appeared first on Search Engine Journal.

Alt text is text that describes an image and appears in the image’s place if the image fails to load.

Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search Engine Journal.

WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union.

Perplexity and OpenAI are getting ready to take on Google’s Chrome, but will need a solid ad business to keep their browsers ticking along.

News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. 

The business of being a creator isn’t a solo show. They have become full-on productions.

The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.