Categoria: Tendências
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Disney adds Amazon to its DRAX partnership roster
The partnership means media buyers can use the industry’s third-largest DSP to buy on Disney’s real-time ad exchange.
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Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.
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Publishers refine Reddit strategies to tap into targeted referral traffic
While the traffic Reddit is sending to publishers’ sites is still very small, it’s growing for some news publishers.
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Cannes Briefing: The Croisette class of the outpaced
While people are here to celebrate the work, they’re also here to figure out what’s actually working.
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Google Adds AI Mode Traffic To Search Console Reports
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports The post Google Adds AI Mode Traffic To Search Console Reports appeared first on Search Engine Journal.
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5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
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How To Weed Out Less Qualified Audiences From Your PPC Campaigns
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.
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10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth. The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal.
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OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first on Search Engine Journal.
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Recipe Intent Keywords Are Triggering Google AI Overviews
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.