Categoria: Tendências
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WTF is composable identity?
This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Amid evolving privacy regulations, signal loss and the ongoing fragmentation of user identities, brands face growing challenges around targeting and measurement. Since brands can
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The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
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Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
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Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.
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Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.
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Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
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As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
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Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
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Meta’s Threads ads arrive fast, but advertisers move at their own pace
Threads ads are here, and so is the predictable wave of testing.
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Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth. The post Google’s AI Overviews Reach 1.5 Billion Monthly Users appeared first on Search Engine Journal.