Categoria: Tendências
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Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked Problem That Can Hurt Search Performance appeared first on Search Engine Journal.
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Business Scams: What Online Business Owners Should Be Careful About
Business Scams: What Online Business Owners Should Be Careful About Higher profit margins and the ease of reaching a potentially global audience make doing business online worthwhile. Yet, better opportunities come at the cost of digital risk. Cyber crooks would love nothing more than to acquire your extensive […] The post Business Scams: What Online…
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Execs talk creators, sports, retail media and M&A at Possible
At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports.
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Podcast consumption shifts toward connected TVs
As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.
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From hype to reality: AI in publishing — by the numbers
The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.
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Digiday+ Research: Programmatic ad spend loses out to email this year
There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.
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Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
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The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners
This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with The New York Times to launch “This Is Not a
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WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages. The post WordPress WooCommerce Bug Causing Sites To Crash appeared first on Search Engine Journal.
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Why business-to-person marketing requires a new identity approach
Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isn’t just managing identity — it’s controlling it: using it where and how it’s needed