Categoria: Tendências

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.

The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however.

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. The post OpenAI Quietly Adds Shopify As A Shopping Search Partner appeared first on Search Engine Journal.

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. The post TikTok Denies Report Claiming It’s Building a Standalone US App appeared first on Search Engine Journal.

Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility. The post Is Your SEO Strategy Built for the AI Era? [Webinar] appeared first on Search Engine Journal.

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

The British holding company has named its next CEO — a Microsoft executive and board member of six years.