Categoria: Tendências

The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.

As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites. 

Chip Jessop, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May 27 as its first head of programmatic.

Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first on Search Engine Journal.

Claim your webinar seat to learn how A.I. is already changing clicks, visibility, and content performance. RSVP by June 24. The post Is Google About To Bury Your Website? [Webinar] appeared first on Search Engine Journal.

Discover 9 expert-backed steps to grow your SaaS with organic and product-led content marketing. Build a smart, scalable strategy for 2025.

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.