Categoria: Tendências
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How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even higher than usual.
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ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users The post ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts appeared first on Search Engine Journal.
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Why composability matters as much as coverage for consolidating the identity stack
Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping
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Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. The post Google Brings AI Trip-Finding To Google Flights appeared first on Search Engine Journal.
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How marketers enhance cross-functional collaboration and avoid campaign misalignment
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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The Verifier Layer: Why SEO Automation Still Needs Human Judgment
Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO. The post The Verifier Layer: Why SEO Automation Still Needs Human Judgment appeared first on Search Engine Journal.
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Multimodal Search Is Reshaping The Funnel For SEOs And Marketers
Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure. The post Multimodal Search Is Reshaping The Funnel For SEOs And Marketers appeared first on Search Engine Journal.
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Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.
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Google Explains Why They Need To Control Ranking Signals
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control. The post Google Explains Why They Need To Control Ranking Signals appeared first on Search Engine Journal.
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The Rundown: Ad tech’s Q2 report card
Fortunes are fluctuating, despite earnings increases across the board… time for consolidation?
