Categoria: Tendências

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.

Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.

Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.

A global agency’s AI lead walks through the complex decision making process around AI in marketing strategy.

Both platforms reminded everyone that in 2025, AI isn’t just about tech. It’s about brand. And when companies forget that, the fallout is fast and public.

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year.

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.