Categoria: Tendências

This summer saw streaming services rebundle, major changes at agency holding companies, publishers confront AI and Google gain new competition.

Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday’s virtual town hall event.

As ad dollars pour into Fortnite, creators warn that advertisers may be overspending. Five Fortnite creators and talent managers told Digiday that they believe brands are overspending on the platform by focusing their efforts on custom-branded maps, rather than integrations into pre-existing popular experiences.

From AORs to affiliate programs, marketers are institutionalizing the creator economy — and creators are now at the center.

Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. The post Google: AI Mode Sees “Big Improvements” On STEM Queries appeared first on Search Engine Journal.

The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts?

Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared SEO strategies he’s prioritizing for this search and AI era.

Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. WPP’s board hopes Cindy Rose has her own answer.

As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status.