Categoria: Tendências

Omnicom’s Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world’s largest marketing services group. They face a number of challenges, however.

The gradual realignment of programmatic’s middlemen discussed at Digiday’s Programmatic Marketing Summit.

An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.

The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.

Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.

As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.  During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending

LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.