Categoria: Tendências
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Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry
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A look at the wide-ranging jargon coming out of the many ad networks
Retail media is booming. Here’s a breakdown of the expanding media network landscape and why definitions behind retail, commerce and beyond matter.
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The creator is splintering as AI forces a new reckoning
The next era of the creator economy won’t hinge on access to technology but on the intent.
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Retail media boom forces grocers like Kroger, Albertsons to reorganize
Many of the largest grocers in the U.S., including Kroger and Albertsons, have restructured to bring their advertising and traditional retail businesses closer together.
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Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
As the holiday season approaches, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers are putting interactive formats to use for brand awareness.
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Multiple WordPress Vulnerabilities Affect 20,000+ Travel Sites
Up to 20,000 travel booking websites affected by critical WordPress vulnerability The post Multiple WordPress Vulnerabilities Affect 20,000+ Travel Sites appeared first on Search Engine Journal.
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Google Quietly Signals NotebookLM Ignores Robots.txt
Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. The post Google Quietly Signals NotebookLM Ignores Robots.txt appeared first on Search Engine Journal.
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Google Lighthouse 13 Launches With Insight-Based Audits
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits appeared first on Search Engine Journal.
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YouTube Lets Some Terminated Creators Request A New Channel
YouTube is piloting a “Second Chances” program letting some terminated creators request a new channel with a fresh start. The post YouTube Lets Some Terminated Creators Request A New Channel appeared first on Search Engine Journal.
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AI Survival Strategies For Publishers
With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on Search Engine Journal.
