Categoria: Tendências

That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).

BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post 5 SEO Tactics to Be Seen & Trusted on AI Search [Webinar] appeared first on Search Engine Journal.

WordPress WPBakery plugin vulnerability enables attackers to upload and execute malicious scripts The post WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code appeared first on Search Engine Journal.

Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance. The post Google Redesigns How Search Ads Are Labeled appeared first on Search Engine Journal.

Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.