Categoria: Tendências
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The Best Influencer Marketing Platforms of 2025: A Tool for Every Brand
The Best Influencer Marketing Platforms of 2025: A Tool for Every Brand Influencer marketing remains one of the most impactful ways to reach audiences online. But as campaigns become more sophisticated, choosing the right technology partner is essential. Whether you’re a luxury brand, an ecommerce startup, or a […] The post The Best Influencer Marketing…
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5 questions marketers have about Sora and the synthetic social era
AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.
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Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing
L’Oréal’s is building a data layer beneath its creator economy push.
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AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
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How Gen Z is rewriting the career playbook
The youngest generation in the workforce has found a new career coach: social media.
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Walmart.com’s search results put ads front and center — a playbook Amazon pioneered
Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.
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Sora 2 copyright calculations highlight new role for agencies as risk whisperers
Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.
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Google Reminds SEOs How The URL Removals Tool Works
Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.
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Google Business Profile Tests Cross-Location Posts
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.
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Amid signal loss and fragmentation, omnichannel orchestration is driving performance
Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.