Categoria: Tendências
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Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
“Tariffs and all the beautiful things the world has thrown at us” has left buyers scrambling to understand 2026 budgets.
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TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.
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Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Agency folk tell of over reliance on the AI’s tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy
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How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.
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Timeline Of ChatGPT Updates & Key Events
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies. The post Timeline Of ChatGPT Updates & Key Events appeared first on Search Engine Journal.
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Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains. The post Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase appeared first on Search Engine Journal.
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CMS Market Share Trends: Top Content Management Systems (Oct 2025)
The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.
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How We’re Driving LLM Visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.
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Why Authority In Online Communities Such As Reddit And Quora Matters
416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them. The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal.
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Google Says What Content Gets Clicked On AI Overviews
Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.
