Categoria: Tendências
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The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google’s HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.
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Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX. The post Confirmed CWV Reporting Glitch In Google Search Console appeared first on Search Engine Journal.
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AI is reshaping Omnicom’s workflow. Its revenue model may be next
Omnicom leans into AI, navigating the costs and trade-offs of automation.
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CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.
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IAB Tech Lab pitches plan to help publishers gain control of LLM scraping
The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM crawler monetization, before pitching to the AI companies.
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Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.
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Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
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WordPress Malware Scanner Plugin Contains Vulnerability
Malware Malware Scanner plugin with over 10,000 installations hit with high severity vulnerability with no fix currently offered. The post WordPress Malware Scanner Plugin Contains Vulnerability appeared first on Search Engine Journal.
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Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product. The post Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services appeared first on Search Engine Journal.