Categoria: Tendências
-
AI Overviews Changed Everything: How To Choose Link Building Services For 2026
Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose Link Building Services For 2026 appeared first on Search Engine Journal.
-
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
-
Horizon’s Blu AI platform focuses on being a transparent business consultancy
Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency’s clients craft broader business goals through the prism of media
-
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
Analysts and media buyers expect ‘upward pressure’ on CPMs, should Netflix win the tussle with Paramount.
-
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
-
Do AI agents have a place in programmatic advertising?
Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would — and wouldn’t — outsource to AI agents.
-
Workforce data, smarter AI integration among greatest workplace priorities in the new year
The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.
-
Google Confirms Smaller Core Updates Happen Continuously
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller Core Updates Happen Continuously appeared first on Search Engine Journal.
-
YouTube AI Enforcement Questioned As Channels Get Restored
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct. The post YouTube AI Enforcement Questioned As Channels Get Restored appeared first on Search Engine Journal.
-
The state of retail media | RMNs expand marketers’ reach via off-site advertising
This State of the Industry report, with partner insights from Instacart, explores how brands and agencies are expanding their audience reach through off-site retail media advertising. Retail media advertising’s popularity has surged over the past few years, with many retailers increasing their investments in this space as others venture into retail media for the first