Categoria: Tendências

Both platforms reminded everyone that in 2025, AI isn’t just about tech. It’s about brand. And when companies forget that, the fallout is fast and public.

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year.

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.

With consumer spending confidence doubtful the pressure on marketers to make the most out of the back-to-schools season is even higher than usual.

OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users The post ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts appeared first on Search Engine Journal.

Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. The post Google Brings AI Trip-Finding To Google Flights appeared first on Search Engine Journal.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO. The post The Verifier Layer: Why SEO Automation Still Needs Human Judgment appeared first on Search Engine Journal.

Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure. The post Multimodal Search Is Reshaping The Funnel For SEOs And Marketers appeared first on Search Engine Journal.