Categoria: Tendências
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Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal.
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How Generative AI SEO Is Changing Content Strategy
How Generative AI SEO Is Changing Content Strategy Search engine optimization keeps changing as search tools improve. Lately, generative AI has caused one of the biggest shifts yet. Content is no longer judged only by keywords or links. Search engines now look at meaning, usefulness, and how well […] The post How Generative AI SEO…
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How Experimental AI Development Qualifies for SR&ED and How to Budget For It
How Experimental AI Development Qualifies for SR&ED and How to Budget For It One of the most prolific sectors of innovation among Canadian companies is now experimental artificial intelligence, although most companies have not realized that much of their work can be covered by SR&ED. In the situations […] The post How Experimental AI Development…
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Google’s New User Intent Extraction Method
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. The post Google’s New User Intent Extraction Method appeared first on Search Engine Journal.
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Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.
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Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
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‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
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TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
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Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
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TikTok moderation has pushed some news creators to the limit
TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.