Categoria: Tendências

AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.

L’Oréal’s is building a data layer beneath its creator economy push.

The youngest generation in the workforce has found a new career coach: social media.

Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.

Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time,