Categoria: Tendências
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Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang
An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.
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LinkedIn algorithm tweaks lead to views slump for some creators
Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the platform compared to the beginning of 2025, a period during which LinkedIn reported a 36-percent year-over-year increase in overall video viewership.
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Remedies vs reality: Publishers weigh what Google’s ad tech break up could really deliver
Publishers are content to see some form of recompense, but cynical that any remedy will occur in time to repair the damage currently being done by declining referral traffic.
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Sports media’s rising tide lifts niche ad tech firms
Brand spending has created lucrative niche for sports measurement, CRM and content management companies.
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How Pest Control Companies Can Get More Leads (Without Wasting Budget)
How Pest Control Companies Can Get More Leads (Without Wasting Budget) Homeowners usually search for help the moment they spot a problem. That means your next customer is typing exterminator near me or termite treatment city right now. To win that click and turn it into a booked […] The post How Pest Control Companies…
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AI Agents for Plumbing Businesses: Get Found, Book Jobs, Grow Review
AI Agents for Plumbing Businesses: Get Found, Book Jobs, Grow Review Plumbing demand is spiky. Burst pipe at 22:00, no hot water at 06:00, and your crew is already on a job. AI agents cover the gaps: they answer and qualify calls after hours, follow up by text […] The post AI Agents for Plumbing…
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Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) appeared first on Search Engine Journal.
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Why Your Brand Is Your Most Important SEO Asset in 2026
If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.
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How AI Mode Will Redefine Paid Search Advertising
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal.
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Google Answers SEO Question About Keyword Cannibalization
Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.