Categoria: Tendências

Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.

The holdco is positioning AI as core infrastructure for ad production not just media buys.

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos. 

ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines. The post OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO appeared first on Search Engine Journal.

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation. The post Perplexity Looks Beyond Search With Its AI Browser, Comet appeared first on Search Engine Journal.

Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers. The post Ex-Google Engineer Launches Athena For AI Search Visibility appeared first on Search Engine Journal.

Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool. The post Google’s John Mueller Clarifies How To Remove Pages From Search appeared first on Search Engine Journal.

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.