Categoria: Tendências

Execs that Digiday caught up with said that Meta has confirmed its working on something in search, but remains tight-lipped on the details.

For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.

Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.

Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows. The post Which Marketing Jobs Are Most Affected by AI? appeared first on Search Engine Journal.

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.

Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is Teaching The Wrong Skills appeared first on Search Engine Journal.

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl Budget Despite 200 OK Status appeared first on Search Engine Journal.

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities appeared first on Search Engine Journal.