Categoria: Tendências

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.

AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.

AI-powered ‘agency-in-a-box’ tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.

The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game. 

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.

The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.