Categoria: Tendências

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as

Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal.

Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back. The post Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration? appeared first on Search Engine Journal.

AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.

The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.

Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.

Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains The Process Of Indexing The Main Content appeared first on Search Engine Journal.

Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents. The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine Journal.

Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets.

What’s in, what’s out, and who’s getting paid in the creator economy as 2025 unfolds—plus AI regulation fallout and the latest on M&A in media.