Categoria: Tendências

Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.

Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.

Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.

Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily

Nico Greco, Chief Revenue Officer, North America, Channel Factory The discussion around brand safety and suitability has matured. The first phase focused almost entirely on safety: avoiding harmful or illegal content. That defensive posture was necessary but limited. The second phase shifted to suitability, which is about contextual relevance. The industry is now entering a

Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment. The post Scoring My 2025 Predictions appeared first on Search Engine Journal.

The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.

Establish trust early in the buying journey to secure placement on shortlists. Uncover a trust framework for credibility across technical, peer, and continuous value layers. The post Addressing The B2B Trust Deficit: How To Win Buyers In 2026 appeared first on Search Engine Journal.

Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal.