Categoria: Tendências

Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.

Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots. The post Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants appeared first on Search Engine Journal.

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?

Getting into the checkout game would be indicative of a different direction for OpenAI, which, back in December, said it had “no active plans to pursue advertising.”

Digiday’s Sara Guaglione and Seb Joseph share their reporting on IAB Tech Lab, meeting with more than 80 publishers on AI issues.

The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery, influence and conversion all live on the same feeds.

Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol. The post Cloudflare Delists And Blocks Perplexity From Crawling Websites appeared first on Search Engine Journal.

ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago. The post ChatGPT Nears 700 Million Weekly Users, OpenAI Announces appeared first on Search Engine Journal.

Brands have previously tipped their toes into editorial by launching whole media publications — think MEL Magazine from Dollar Shave Club or Here Magazine from Away.