Categoria: Tendências
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As creator fees rise, so does the confusion over what to pay
What’s a creator worth? It depends who’s asking.
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‘You can nullify the effects of what looks like change’: OpenX CEO John Gentry on its legal quarrel with Google
The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia – the same district as the ongoing ad tech antitrust case.
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Academia-industry partnership eyes talent development in AI-centric creative economy
For leaders managing creative teams or seeking out talent in fields including media, entertainment, fashion and design, the initiative promises critical AI insights.
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Earnings season rundown: CEOs are betting big on the creator economy
The creator economy is earning its keep on earnings calls.
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Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers
This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.
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Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety. The post Claude Opus 4.1 Improves Coding & Agent Capabilities appeared first on Search Engine Journal.
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The Future Of Search: 5 Key Findings On What Buyers Really Want
AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down what that means for your search strategy. The post The Future Of Search: 5 Key Findings On What Buyers Really Want appeared first on Search Engine Journal.
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Google Ecommerce SERP Features 2025 Vs. 2024
What’s replacing product grids? This year-over-year analysis of Google’s ecommerce SERPs highlights the rise of AI Overviews, visuals, and disappearing UGC. The post Google Ecommerce SERP Features 2025 Vs. 2024 appeared first on Search Engine Journal.
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Ask An SEO: Why Aren’t My Pages Getting Indexed?
Sitemap? Check. Crawl request? Check. Indexing? Still not happening. Helen Pollitt explains why in this week’s Ask An SEO. The post Ask An SEO: Why Aren’t My Pages Getting Indexed? appeared first on Search Engine Journal.
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Long-Tail Keywords: The Ultimate Guide for 2025
Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.
