Categoria: Tendências

Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences. However, this evolving landscape also brings significant challenges.

Set clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template. The post How To Create Your Instagram Content Plan (With Free Template) appeared first on Search Engine Journal.

What content marketing strategies are working today? Here are eight CMO-level trends worth paying attention to. The post 8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing appeared first on Search Engine Journal.

The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities.

Google’s recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here’s a guide on how to spot the spin.

Indies are weighing up the pros and cons of output-based pricing as gen AI usage alters the cost of creative.

The details vary but the overarching message is consistent: Meta’s reps are charged with bringing Zuckerberg’s latest vision to life.

Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots.

Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. The post Google Cautions Businesses Against Generic Keyword Domains appeared first on Search Engine Journal.