Categoria: Tendências

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal.

Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.

AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging. 

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe

Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.

The platform’s data aims to identify the points of conversion for brands, physically and digitally.

As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage appeared first on Search Engine Journal.

Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading HTTP Sites Starting Next Year appeared first on Search Engine Journal.