Categoria: Tendências
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The Great Resignation is over — unless you’re a retail CEO
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
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Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
It’s no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
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Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.
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Reddit is already in early testing with its own AI campaign tool
It’s been a long time coming.
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WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
The British holdco’s third quarter numbers show revenue declines across the board, including at ‘critical’ WPP Media.
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Why effective destination marketing is the future of contextual (year-round) advertising
In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands. The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature
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Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal.
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How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first on Search Engine Journal.
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Your Content Deserves an Audience: Here’s How SEO Helps You Find One
Your Content Deserves an Audience: Here’s How SEO Helps You Find One You’ve poured time into your content, researched, refined, rewritten. It’s good. Maybe even great. But after publishing, the silence feels heavier than expected. Views trickle in. Engagement stalls. Somewhere out there is the audience you made […] The post Your Content Deserves an…
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Measuring Visibility When Rankings Disappear [Webinar]
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post Measuring Visibility When Rankings Disappear [Webinar] appeared first on Search Engine Journal.