Categoria: Tendências
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Google Releases Discover-Focused Core Update
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. The post Google Releases Discover-Focused Core Update appeared first on Search Engine Journal.
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Is Google Finally Cracking Down On Self-Promotional Listicles?
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance. The post Is Google Finally Cracking Down On Self-Promotional Listicles? appeared first on Search Engine Journal.
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The Shift From Search Sessions To Decision Sessions
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare. The post The Shift From Search Sessions To Decision Sessions appeared first on Search Engine Journal.
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Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent. The post Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO appeared first on Search Engine Journal.
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Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar]
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] appeared first on Search Engine Journal.
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Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.
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Hearst rethinks brand safety to unlock news ad yield
Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?
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The case for and against pre-game Super Bowl ads
Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?
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Dentsu is the latest holdco to reunite media and creative production
The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.
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OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
