Categoria: Tendências

The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. 

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post What 1,000 Businesses Reveal About Growth in 2026 [Webinar] appeared first on Search Engine Journal.

Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google Shows How To Check Passage Indexing appeared first on Search Engine Journal.