Categoria: Tendências

Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal.

YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit. The post YouTube Debunks 24-48 Hour Upload Delay Recommendation appeared first on Search Engine Journal.

Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal.

Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.

The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend. 

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.

TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.

At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.