Categoria: Tendências

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies

Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility appeared first on Search Engine Journal.

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

AI-powered search is eating into publisher traffic — and they’re fighting back. This week’s Digiday Podcast breaks down the numbers and the growing backlash.

Here’s what’s been going on in the land of platforms over the last year.

On September 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform’s annual creator conference. This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business — announcing a partnership with Google to expand its programmatic ad business in April — while simultaneously…

Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each. The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.