Categoria: Tendências

SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.

A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Controversial Proposal To Label Sections Of AI Generated Content appeared first on Search Engine Journal.

Google’s new documentation shows how to get traffic from their Top Stories search feature. The post Google Shows How To Get More Traffic From Top Stories Feature appeared first on Search Engine Journal.

Vita Coco treats TikTok uncertainty as a cost of doing business, not a reason to leave.

Brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies.

Sports marketers plan for every eventuality. Now, they’re considering how to respond should the World Cup be derailed by the U.S. government.

TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.

As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”

Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it’s already bought.