Categoria: Tendências

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation

Susan Leland, director of audience insights, NPR In an increasingly fragmented media landscape, optimizing ad spend to ensure both maximum reach and meaningful engagement has become a critical challenge for brands. Brands often suffer from inefficient oversaturation in traditional channels, which wastes ad dollars by hitting the same small segment of the audience repeatedly. Crucially,

SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence. The post Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) appeared first on Search Engine Journal.

WordPress published AI guidelines with five principles designed to encourage responsible use of AI. The post WordPress Publishes AI Guidelines To Combat AI Slop appeared first on Search Engine Journal.

Tree Hut is increasingly turning to AI to understand what its customer base wants next.

The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner. 

At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.

Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.