Categoria: Tendências
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Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.
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Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.
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AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
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After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.
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What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
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The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics. The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.
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Answer Engine Optimization: How To Get Your Content Into AI Responses
This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first. The post Answer Engine Optimization: How To Get Your Content Into AI Responses appeared first on Search Engine Journal.
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4 Prompt Tracking Mistakes — Whiteboard Friday
Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.
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How to Find Content Ideas with Semrush
Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.
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How Textie AI Helps Businesses Write Faster, Smarter, and More Effectively
How Textie AI Helps Businesses Write Faster, Smarter, and More Effectively Modern businesses create more written content than ever before. From emails and landing pages to blogs, product descriptions, ad copy, internal documents, and customer support replies, writing has become a daily operational need. No matter the size […] The post How Textie AI Helps…