Categoria: Tendências

Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New Topics appeared first on Search Engine Journal.

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post DoorDash Co-Founder: Customer Obsessed, Not Competitor Focused appeared first on Search Engine Journal.

Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site The post Google On Negative Authorship Signal And Mini-Site Reputation appeared first on Search Engine Journal.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.

Brave is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution.

With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.

Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.

Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financial incentives.

The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.