Categoria: Tendências
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Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
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At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
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In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
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SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and what questions you should be asking when considering whether to focus on GEO.
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Google’s AI Mode Personal Context Features “Still To Come”
Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing. The post Google’s AI Mode Personal Context Features “Still To Come” appeared first on Search Engine Journal.
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Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode
Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model. The post Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode appeared first on Search Engine Journal.
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Why media mix modeling is becoming essential for predictive ROAS measurement
Gary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most performance workflows. But as privacy regulations expand, identifiers disappear and user journeys grow more nonlinear, last-touch attribution’s blind spots are becoming impossible to ignore. The
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The Facts About Trust Change Everything About Link Building
Don’t build links without first understanding these facts about trust and authority. The post The Facts About Trust Change Everything About Link Building appeared first on Search Engine Journal.
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Google Updates JavaScript SEO Docs With Canonical Advice
Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering. The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal.
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Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.