Categoria: Tendências
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Inside Best Buy’s new third-party marketplace
It broadens Best Buy’s lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets.
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Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.
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WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as “AI grounding.”
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How To Create a CRO Strategy That Turns Traffic Into Revenue
Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.
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Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. The post Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP) appeared first on Search Engine Journal.
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How to Rank in AI Search in 2025: 6 Tactics from Industry Experts
AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.
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Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. The post Google Confirms New Google Verified Badge for Local Services Ads appeared first on Search Engine Journal.
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Google AI Mode Adds Agentic Booking, Expands To More Countries
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English. The post Google AI Mode Adds Agentic Booking, Expands To More Countries appeared first on Search Engine Journal.
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Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval
Machines reward overlap. Humans reward density. This article explains why balancing both is critical for content optimization in retrieval-augmented AI systems. The post Semantic Overlap Vs. Density: Finding The Balance That Wins Retrieval appeared first on Search Engine Journal.
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Common Hosting Defenses Ineffective Against WordPress Threats
Case study shows that general web hosting security is ineffective against WordPress-specific vulnerabilities The post Common Hosting Defenses Ineffective Against WordPress Threats appeared first on Search Engine Journal.