Categoria: Tendências
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Antitrust Filing Says Google Cannibalizes Publisher Traffic
Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. The post Antitrust Filing Says Google Cannibalizes Publisher Traffic appeared first on Search Engine Journal.
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Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo’s expanded U.S. agencies, with a combination of tech and expanded media offerings.
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Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there’s more to life than the last click are changing the way clients evaluate paid social investments.
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WTF is Markdown for AI agents?
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
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‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message
A month into its ad strategy, OpenAI tries to balance growth and trust.
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The 2026 Email Deliverability Blueprint: Mastering SPF, DKIM, and DMARC
The 2026 Email Deliverability Blueprint: Mastering SPF, DKIM, and DMARC For decades, email marketing discussions were about crafting a compelling subject line. However, with the adoption of AI and the resulting surge in email volume, the challenge has shifted. The battle is no longer just for attention but […] The post The 2026 Email Deliverability…
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YouTube Creator’s Must-Have: The Ultimate Guide to Making Royalty-Free Music with GAM
YouTube Creator’s Must-Have: The Ultimate Guide to Making Royalty-Free Music with GAM Why does your video always give people a sense of déjà vu? Perhaps the root of the problem lies beyond the visual, when the transitions you’ve carefully crafted are paired with the same rhythms used by […] The post YouTube Creator’s Must-Have: The…
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Google AI Shows A Site Is Offline Due To JS Content Delivery
A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google AI Shows A Site Is Offline Due To JS Content Delivery appeared first on Search Engine Journal.
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Why Export GA4 Data to BigQuery? — Whiteboard Friday
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
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How a precise timing structure drives material differences in marketing efficiency
Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a