Categoria: Tendências
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Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
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WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges
80,000+ WooCommerce Square WordPress plugin installations vulnerable to fraudulent charges flaw The post WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges appeared first on Search Engine Journal.
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Apple Selects Google’s Gemini For New AI-Powered Siri
Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri. The post Apple Selects Google’s Gemini For New AI-Powered Siri appeared first on Search Engine Journal.
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Google’s UCP Checkout Brings New Tradeoffs For Retailers
Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data. The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.
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18 Best AI Tools for Public Relations in 2026
The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.
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10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.
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Agentic Commerce: What SEOs Need To Consider (ACP & UCP)
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.
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WordPress X Account’s ‘Childish’ Trolling Causes Backlash
WordPress community responds to the use of the official WordPress X account for “childish” trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal.
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‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy
Matt Rogerson, FT’s director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.
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Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.
