Categoria: Tendências

Brandtech Group’s Pencil unit is collaborating with Google to integrate the latter’s AI-based video generation model, Veo 2, into the content it’s creating for clients.

Sources claim investment banks are attempting to trigger a sale of its DSP amid speculation of sector consolidation.

Here’s a list of some different AI revenue models that publishers are signing, and the pros and cons of each.

Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump’s tariffs.

Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared first on Search Engine Journal.

AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes. The post AI Costs Drop 280x In 18 Months: What This Means For Marketers appeared first on Search Engine Journal.

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant.  Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation. These strategies harness first-party data, dynamic and personalized creative,

Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming To Desktop Search appeared first on Search Engine Journal.

Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also about proving that marketing efforts lead to actual bookings. Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brand’s marketing efforts generated