Categoria: Tendências
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How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.
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How To Install The Google Tag For Conversion Tracking
Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
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ChatGPT Expands Memory Capabilities, Remembers Past Chats
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition. The post ChatGPT Expands Memory Capabilities, Remembers Past Chats appeared first on Search Engine Journal.
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Confessions of a senior creative on why advertising can’t let originality die
In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business.
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Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?
Why companies would and wouldn’t want to buy a rising star in ad tech.
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Retail media was built for growth. Now, it’s being rebuilt for risk
Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media.
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Digiday+ Research’s 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?
Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.
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Why price cuts and agency pressure haven’t changed calculus for brands on X
Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.
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The cost of tariffs visualized: What 5 charts say about the future of ad spend
Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms.
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Google Confirms: Structured Data Still Essential In AI Search Era
Google AI search news: no special optimizations needed for AI features, but structured data still matters. The post Google Confirms: Structured Data Still Essential In AI Search Era appeared first on Search Engine Journal.