Categoria: Tendências

Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators.

LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides. The post LinkedIn Launches New Creator Hub With Content Strategy Tips appeared first on Search Engine Journal.

Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today The post OpenAI CEO Sam Altman Confirms Planning Open Source AI Model appeared first on Search Engine Journal.

New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy. The post AI Search Study: Product Content Makes Up 70% Of Citations appeared first on Search Engine Journal.

Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results. The post How To Get Brand Mentions In Generative AI appeared first on Search Engine Journal.

Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal.

Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising The post Marketing To Machines Is The Future – Research Shows Why appeared first on Search Engine Journal.

Google updated the documentation for their structured data carousels (beta) that are available in the EEA The post Google Updated Documentation For EEA Structured Data Carousels (Beta) appeared first on Search Engine Journal.