Categoria: Tendências

Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has

Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.

Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.

What advertisers are only now learning about where their money goes.

Gary Vaynerchuk has a new favorite meeting.

The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.